Hold your horses as the next big thing in dance music has arrived. Her name is INNA and with a string of hits under her belt and having the clubs of Europe and Middle East already at her feet she is ready to take the whole world by storm. Now it’s her time.
INNA (her real name is Alexandra) is a 25 years old girl, originally from the Romanian Black Sea coast. She knew where she was heading toward very early so she started voice coaching at the tender age of 8. Back then, her stage name has been also decided: INNA is a nickname that comes from her grandfather. But before becoming an international stardom, INNA made sure she got some proper education thus she graduated the Economical Highschool and the Political Studies College. After finishing her studies, in the good fashion of “once in a lifetime opportunity”, INNA met the three talented guys from Play&Win (Radu Bolfea, Sebastian Barac and Marcel Botezan) at the end of 2007 and decided to give music a real shot.
They produced her first single “HOT” and changed the history of dance music in Romania. And beyond. As shown by Nielsen “Hot” was indeed the hottest thing in Romania coming on top of the most played songs on radio and television for the past year. But even before media started to pick the song, the video already gained tens and thousands views on YouTube, quite a lot for an unknown artist. Two videos were made for this song and INNA’s sexy yet sweet image captured the hearts of fans all over the country.
In a few short months INNA became a household name and her music a fixture in the clubs. “HOT” smashed the music charts, shortly after its release. “HOT” was no. 1 in the national Nielsen Airplay Chart for 2 weeks and the “INNA fever” soon spread all over Europe, the single receiving airplay in Russia, Poland, Bulgaria, Serbia, Slovakia, Greece, Belgium, Netherlands. And the list goes on as the single is to be released worldwide.
“LOVE” was next on INNA’s agenda being the title of her second hit produced by Play&Win. Much expected by the Romanian audience “LOVE” climbed very fast in the Romanian and international music charts proving that INNA represents more than a nickname or a hit. The success of this single was completed by the video, shot in slow motion, having as theme the battle between good and evil. While “HOT” just started being an international hit and “LOVE” already riding high in the charts, a new song with INNA was released, in collaboration with DJ Bob Taylor titled “DEJA VU”. At first discretion was kept upon the identities of the singers, Inna being presented as “Anni”, but as the track was climbing the charts and INNA’s vocals were easy to recognize, soon everybody learned that “DEJA VU” was nothing but INNA’s 3rd single.
June 2009 was full of surprises for INNA, her popularity and the impact of the single “HOT” in Spain brought her the Platinum Record. How “amazing” was that? The song “AMAZING” went straight to number one in several territories where INNA’s “HOT” was already a big hit.
2009 was indeed INNA’s year: at Romanian Music Awards she won 4 of 16 awards, while more recently she won the “Best Romanian Act” award at the MTV European Music Awards which took place November 5th 2009 in Berlin. There INNA caused a commotion on the red carpet wearing tight red pants and a transparent top, taking the spotlight for several minutes and delaying the entrance of other artists.
Hot, lovely and amazing INNA is not just a deja vu success story. It’s a fresh and surprising one and the best is yet to come. The world is big and the clubs are waiting..